Providing quality services to a growing number of people requires a dynamic perspective which incorporates ongoing development of systems and personnel.
For perspective, let’s consider a business model with which are all generally familiar—a school. We can make it a private school in a growing small town which has more would-be students than other available schools to accommodate them.
The owner (or principal) of the school is tasked with a two-variable goal—(1) provide quality education to (2) as many students as practicable. Expanding quality services in an ABA practice (or any other service business, for that matter) involves the same two variables—quality services to as many clients as is practicable. Calculating what that equation looks like is part science, and part art.
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Every entrepreneur wants to grow. Growth is the natural order of things. As the saying goes—“if we aren’t growing, we’re dying.”
But growth involves suffering today for a payoff tomorrow. “Growing pains” aren’t reserved for awkward teenagers who suddenly gain six inches in six months. Every person, project, family and organization suffers discomfort, dislocation, angst, and all the emotional stress which attends growth.
And the pain is NOT evenly distributed. The mouth can enjoy the whole cherry pie, and a half gallon of ice cream on top. The stomach has another experience. The heart, liver, pancreas, and arteries do too. I can bring in $20 million in new business tomorrow—delicious to me, but my team then has to absorb and digest all that fresh catch.
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Hi-5 ABA franchisees experiencing dramatic success from early in the process draw the attention of those interested in the why and how. What are successful franchisees doing right?
A comprehensive review of franchisee histories across the board, including thoughtful consideration of KPIs, quickly highlights six major differentiating factors for success in the field of ABA.
- Location. When contemplating where to plant wheat, or orange trees, or marigolds, the wise farmer carefully considers soil and climate. Are the climate and environment conducive to growth?
Other success factors addressed below—Communication, Training, Vision, and Competencies—are more subject to adjustment/development as a business grows; the Location factor is more fixed from the get-go.
No matter how good the seed, or the gardener’s expertise and ongoing attention and care, pineapples don’t grow well in Siberia. Location is a fixed parameter to clarify before laying the foundation of any business.
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